Posted by: Todd Long | March 28, 2009

Two Lake Norman Realty Firms Merge

Two Lake Norman area real estate firms – Coldwell Banker United, Realtors and Century 21 Hecht – announced Thursday that they will merge, creating a combined operation with more than 165 agents.

“When two powerhouse brands combine market share and streamline resources, we are able expedite our plans for growth in the greater Lake Norman area,” said Tom Martin, senior vice president for Coldwell Banker United, Realtors.

Hecht has 55 agents in its Mooresville/Cornelius office and 59 in its Denver office. Coldwell Banker has two Lake Norman locations with 49 agents.

Century 21 Hecht was founded by Bob Hecht in 1971.

Coldwell Banker United, Realtors will maintain its new Lake Norman-South office in Cornelius and will move its Mooresville office, located at 287 Williamson Road to the Century 21 Hecht building at 467 River Highway. The Denver office will remain at its current Century 21 Hecht location.

The three Coldwell Banker offices will serve the Lake Norman communities in the Catawba, Mecklenburg, Iredell and Lincoln County areas.

Coldwell Banker United, Realtors is the number one Coldwell Banker franchise in sales transactions in the nation. The company expanded its operations significantly in 2007 and 2008 and currently services six states, including the Carolinas.

Posted by: Todd Long | March 26, 2009

One done right!

hjordan-forwebHerman Jordan has been an agent for, well, a few years so this should not surprise me but he just priced a home perfectly, marketed it correctly and got it sold.  Reviewing the file, as I do at listing, pending and closing I noticed that Herman presenting his CMA with Adjustments showing the property should sale for $186,000.  He found that most homes in the subject properties market area are selling for 96% of list price which would be a list price of $193,000.  Then he did an Absorption Rate Analysis and found there was only 3 1/2 months of inventory.  That is a fairly low number right now.  A balanced market is around 6-8 months of inventory and we typically see 8+ months of inventory in a buyers market.  So I’m sure he wasn’t to concerned when the seller wanted to price a little higher but under the $200,000 barrier.

Within a month Herman got an offer to negotiate!  The final price the buyer and seller agreed to was $1888,000 with $3,000 closing cost, closing 30 days later.  So Herman missed the sale price by about a 1/2 percent!  Not bad.

Yes it takes some specific knowledge and hard work to price a property properly, especially in this market.  Once you have done it correctly your job should get easier.  Or, you can use the PFA (Pulled From Air) method and work really hard as you chase the market down or price it to low and get multiple offers quickly.  Using the PFA method isn’t very pleasant when you have to face your client month after month.

Nice job Herman!

Posted by: Todd Long | March 25, 2009

ReTechSouth-fantastic conference

I attended RETechSouth conference last Friday and it was one of if not the best Real Estate Conference I have ever attended.  I feel like I’m pretty well linked in with what is going on from a technology stand point in Real Estate and that the Real Estate industry as a whole is shifting towards a social media and Internet focus.  Those thoughts were confirmed but I was very excited to hear from some of the most forward thinking people across this nation who converged on Atlanta for my benefit. 

Here is a funny video one of the guys from the conference made. 

If you think the Internet will play a vital roll in Real Estate in the future I strongly encourage you to attend ReTechSouth next year but to serve you today I am one of the volunteers helping organize ReBarCampCharlotte.  A bar camp is the Un-Conference.  There is very little agenda except to learn about Real Estate from others and it will have a technology slant.  Typically a BarCamp is free for the attendees.  We are kicking around a few dates in the next month but acquiring a space is our main concern.  That should be settled by next week and I will have additional details for you.

Posted by: Todd Long | March 20, 2009


There are some really big names in Real Estate Social Networking and blogging scheduled to speak today.   For a full list of the speakers and events go here:


Follow the event Friday here:  When you are on that page you can just click refresh and you will see chat type post from people at the event as they learn valuable information. 

A live video feed is available of the event.

More updates to come……………..

Thanks to the meebo chat person who alerted me that the links above did not work!  Working now.

Posted by: Todd Long | March 20, 2009

Feds step in to help Mortgage markets yet again.

FROM: Joe Robson, NAHB Chairman

Yesterday, the Federal Reserve announced some very aggressive steps aimed at unlocking the sluggish credit markets, with a major focus on further lowering mortgage interest rates. The Fed said it would significantly expand its ongoing program of buying Fannie Mae and Freddie Mac mortgage-backed securities (MBS) and debt. The Fed increased its planned MBS purchases by $750 billion, making the new target $1.25 trillion, and doubled its slated debt purchases to $200 billion. In addition, the Fed announced a new program to buy up to $300 billion in long-term Treasury bonds over the next six months. These initiatives are just the thing NAHB has pushed for in our recent meetings with Federal Reserve officials and should send a strong signal to consumers that homes can be purchased on very favorable terms.

Mortgage rates should drop significantly in response to the Fed moves. Some lenders have already lowered posted rates by a quarter of a point. This should be encouraging news for potential home buyers who have been sitting on the fence, waiting for the right reason to get back in the market.

Some dealers have indicated that the 10-year Treasury rate could test the December lows of just over 2%. It is anticipated that the majority of the Fed’s Treasury purchases will be centered on the 5-10 year sector, which will have the most influence on mortgage rates. The immediate result was a widening of MBS spreads as Treasury yields collapsed on the announcement of the new Fed Treasury purchase program. This presents an opportunity, however, for the Fed to methodically drive down this spread, as they proceed in acquiring the enormous volumes of Fannie and Freddie MBS and debt as outlined in the March 18 announcement.

You can click here to read the Fed’s official announcement: If you have any questions, please feel free to contact Dave Ledford on the NAHB staff at 1-800-368-5242, ext. 8265 or

Posted by: Todd Long | March 19, 2009

MDA and I thank you!

Thank you to all who gave to MDA on my behalf today!mda-arrest-3-09

Fran Park

Christy Russo

Joannie Lynch

Bob Hecht

Ken Gingras (House Masters Home Inspections)

Tracy (Whitney) Thompson

Kelly and Scott Graf

Lisa and Dewayne Colvard

John and Lindsay Phillips

Brenda Long

Brit (Layman terms) Laymanmrsvl20lock-up20001

Darrell Long

Brian (Blazer) Michel

Marion Karr (ExecQuest)

Thanks to everyone one of you!  You are awesome!  If I can every help you please let me know.

Todd Long

Posted by: Todd Long | March 18, 2009

For Realtor’s ONLY

Dr. Terry K. Holliday, Iredell-Stateville School Superintendent – March 18
School choices are now a reality for parents of students in the Iredell-Statesville Schools. Come and bring your questions for Dr. Holliday about the IB Program, magnet schools and early college options for our students.

 Check-in and continental breakfast: 8:30 a.m.
Program: 9-10:30 a.m.
Where: Statesville Civic Center, 300 S. Center St., Statesville

Posted by: Todd Long | March 18, 2009



I’m going behind bars for “GOOD” this Thursday! 

Your donation is my key to freedom!   Be proud of the fact that together we’re providing help and hope to kids and adults served by MDA in our community.  Every little bit helps!

This cause has a personal and special meaning to me and I truly would be grateful for any donation you are able to give.  Thanks for making a difference!

Posted by: Todd Long | March 15, 2009

Some tech stuff…….

I’ve been out of town this week speaking at the Century 21 International Convention. I was asked to do a presentation on blogging and social networking for real estate. I had a ton of fun, meet a lot of interesting people, and randomly had dinner with Alex Perriello who is the President and CEO of Realogy the parent company of Century 21, Coldwell Banker, ERA, Better Homes and Gardens, and Southeby’s International Realty. Very interesting to say the least.
Unfortunately I didn’t have Internet at the hotel while I was there so I haven’t been blogging but I will write a longer post about the Century 21 Convention in San Antonio later. While I was there, with no Internet I found myself using Twitter more from my phone. I think this is a technology that will see an explosion over the next few years. It may not be Twitter, but a service like it will likely be the end of email the way we know it today. Here is an interesting article on that subject. It is a very interesting mix of Direct Messages (typical email) and micro blogging (sort of like status updates on Face Book).

Posted by: Todd Long | March 7, 2009

Video Friday Update March 6th, 2009

I’m coming to you again with a Lake Norman Real Estate Professional Friday Update.  First a few congratulations are in order.  I’m please to announce our Listing Agent and Selling Agent for my Mooresville Century 21 Hecht Realty branch for the month of February is………………Julie Breedlove!  Yes, she has two parking places this being her first time as Listing or Selling Agent of the month.  Julie, will also receive a company paid congratulatory mailing to 200 SOI members, a Century 21 Hecht Realty shirt of her choice and a spot in our Agents of the month ad.


A few weeks ago Chad Huck, Stan Suther, Fran Park and I sat down for an interview by the North Carolina Association of Realtors INSIGHT Magazine.  Chad, Stan and Fran have been quoted in the Social Media article in this month Volume 88 #2 on pages 22 and 23.  Congratulation gentlemen. 


As some of you know Chad Huck, Shantae Brown and I leave tomorrow for the Century 21 International Convention.  We are honored to have been asked to speak at break out sessions, although I just realized today that since I am presenting with each of them they only have to present twice and I am presenting 4 times.  Maybe they’ll feel bad and buy me dinner one night.  I won’t be holding my breath.


Are you finding the Video Friday Updates usefull?  

Posted by: Todd Long | March 2, 2009

Winter storm 2009!

Nice wet snow outside tonight. Looks like it will be very scenic tomorrow morning.  A good snow ball making snow.  If you are interested in seeing the area without actually going out in the mess tomorrow, check out the DOT web cams.

Updated March 2nd with the photos below.

Posted by: Todd Long | February 28, 2009

Video Friday Update


Dual Agency and that little sub category called Designated Agency. 

Can’t have confidential information about the other party

Designated is a form of Dual but you are OBLIGATED to your designated agent.


 Verizon Wireless-I know a lot of you are Verizon customers.  You may have heard about the new Friends and Family plan.  I called on it yesterday and it is very nice.  It shouldn’t change your current plan at all except you will be able to designate 5 phone numbers that you most often call or that call you and those will not count against your minutes.   Verizon to Verizon calls are still free.  From you phone dial 611 and get this change made today.  It should significantly reduce your minutes of usage and you may be able to more to a cheaper plan with fewer minutes.  UPDATE: buy one Black Berry and get one Black Berry Free.


Speaker Series – Real Estate 2.0 – March 11

Brought to you by the Independent Broker Owner Council (IBOC)

Today, homebuyers in their 20s, 30s and 40s are looking for Realtors® who offer services with the same Web 2.0 tools they routinely use.  As a Realtor®, you must continue to network, build relationships and be active in your community.  However, to remain successful and relevant in the months and years to come, you must do so online, on Web sites and with Web tools that actually reach this new generation of consumers and potential customers.  Learn to harness the power of social networking websites including: Face book, LinkedIn, Ning and others.

Internationally renowned speaker and consultant John Ansbach will present “Real Estate 2.0” on March 11.  There will be a morning and an afternoon session.  Both sessions will be identical in content.

Click here to register for the 9:30-11 a.m. session.


Click here to register for the 1:30-3 p.m. session.


Realtors Care Day April 24th-Please register to help from the main Tempo page.


Congratulations corner

Here is a great example of a blog post with personality, that is engaging, and provides value to the reader.  Great job Stan.

Thought of the Week

Throughout the centuries there were men who took first steps down new roads armed with nothing but their own vision.
Ayn Rand

Posted by: Todd Long | February 28, 2009

Safety First

I’m a memeber of Lake Norman Toast Masters which meets Monday nights 6:30-8pm.  A few weeks ago one of our members Bob Roffman gave a speech on safety.  He is presenting in front of a collection of women who are doing online dating and need to know how to be safe when meeting men for the first time.  His talk reminded me that real estate agents need to be aware of safety when they are meeting clients for the first time.  We have safety measures in place for agent who are out in the field to alert the office if they are in trouble and the office in turn can alert the authorities. 

Bob’s speech was focused on a few guidelines to ensure you don’t get to the point of needing help.  Bob’s flyer is below.


You may contact Bob for any further details or to have him speak to your group.

cornBusinessWeek has done a study of Suburbs of major metropolitain  areas around the country to establish the best of the best.    Cornelius ranked #1 in North Carolina and 7th over all.

BusinessWeek Editor’s note: The selected suburbs were limited to towns within 25 miles of the most populated city, with populations of 5,000 to 60,000 people, median family incomes of $51,000 to $120,000, and lower-than-average crime rates. We weighted a variety of factors including livability (short commutes, low pollution, green space), education (well-educated residents, high test scores), crime (low personal and property crime), economy (high job growth, low unemployment rate, high family income), and affordability (median household income, cost of expenditures). Affordability was most heavily weighted in our calculations. We penalized places with bad weather, a lack of racial diversity, high divorce rates, and few children. Household median income, which is derived from U.S. Census data, and the median home price are 2008 projections. The unemployment rate comes from the Bureau of Labor Statistics and is for 2007. The violent crime index, which is based on FBI crime statistics, is a weighted index of the most recently available seven years (“100” is the national average for violent crime, so “200” would be twice the national average and “50” would be half the national average). The commute time is the median travel time for residents in the area, and is not necessarily the time it takes to reach the largest major city.

Posted by: Todd Long | February 26, 2009

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